a small crew - cf rafting a wild river, kontiki
doing good things
seek help, in a new way
particular way unprecendented universal appeal
get pledge of support, if required from potential beneficiaries
support applied to building out the replication by virtue of intrinsic value viral propagation
catching the waves boat building at sea? must do - recording navigation, sharing maps - spinning yarns, weaving stories
media is essential, in variety - type and scale - core product and propagation vehicle 1 doable media 2 how to make movies, with our own money 3 how our money is born
design projects, and document development
- for instance - large retail org supports eco-cluster of community enterprises, projects, startups, - local business association introduces "buy local" cards - etc - etc
draft proposals and track progress
and other media of course